Saturday, June 2, 2007

the soot is clean

a hilarious thing about china is the shocking english emblazoned on products. i would like to share a few shining examples with you.


product: wilubo spray cleaner
slogan: the soot is clean.
comment: i adore this slogan for two reasons. firstly, it's such a punchy and concise phrase. it really hits you between the eyes. secondly, the choice of the word 'soot'. now, they could have used 'dirt', and they could have used 'grime', but no, they opted with 'soot'. i don't think you can get a word that better embodies china's contaminated environment. soot technically refers to the fine particle substances produced during coal and other mining combustion processes. and with all the industrialisation, mining and construction going on around here, it's only appropriate to describe the dust that you feel on your skin and inhale, as soot. this slogan makes me want to spray and wipe my body clean of said soot.


product: supper aciton movie - crime 8 in 1 DVD
mistakes: these mistakes feature on the DVD's menu. take note of these shocking spelling errors - "supper aciton movie", "paly all" and "film selest". and this semi-decipherable sentence - "the tragically heroic story article of the oscar classic movie". the funniest thing though about this DVD is that out of the eight movies featuring on the disc, NONE of them are crime flicks, despite the claim of "crime 8 in 1". the movies are, american beauty (drama/comedy), titanic vol 1 and vol 2 (drama/romance), shakespeare in love (drama/romance), the matrix (sci-fi), as good as it gets (comedy), saving private ryan (war) and the english patient (drama). nope, no sign of crime in that line up. oh, and to cap it all off, they tried to disguise titanic as 2 of the eight movies, by splitting it into 2 parts. so in fact we were only getting 7 movies, despite the claim of 8. those sneaky DVD makers, didn't fool us.


product: rubbish bin saying "artist collection. the dog - pug" (but with a picture of a foxhound)

slogan: tomorrow is waiting for your smile

comment: sorry, but an american foxhound looks nothing like a pug. and HELLO, there are tonnes of pugs in china, they should damn well know what they look like! they ORIGINATED here for chrissakes.


product: orion pie (this wagon wheel-type product, however, more cake-like)

slogan: it's NOW

comment: pure gold


product: these yellow, buttery hot cross bun-type bread rolls

slogan: the breakfast is necessary, the nourishment value is high, the feeling in the mouth is soft, the milk fragrant is rich.

comment: oh, this brought a tear to my eye. the person that wrote this is obviously a poet. while i do agree that breakfast is necessary, and that the product felt soft in my mouth, i cannot say that the nourishment value of this product was all that high. and was the milk fragrant rich? gee... i could give you an answer, if only i knew what it meant.

4 comments:

Anonymous said...

hahahaha, i couldnt stop laughing, i fell off my seat!! we get random english phrases like that in the philippines too, but somehow not as bad (or as funny!!!) you should definitely send them to ebaums world or something! my favorite was the 8-in-1 movie, what a rip-off!!!

we miss you in perth cynth!!

MAxie xxo

Anonymous said...

haha it's gold, isn't it maxie? thanks for your post! so good to hear from you. as you can see from my lack of comments so far, not many people love me! anyway, hope you and shaun are well, and i miss you guys and perth too. very homesick.

x

cynth

Anonymous said...

haha...too funny!

my fave is the movie one...i know you said there were no crimes in the movies cynth, but i think the 'crime' they are referring to, is that against the english language that they so heartlessly butchered and sticky-taped words back together. ah, bless the chinese! =)

i'm finding your blog so entertaining on a monday night! keep up the good job, my china friend.

LOVE ANDREA x

Anonymous said...

haha andrea.

couldn't have said it better myself.

cc x